Now, if you’re already familiar with Search Engine Optimization (SEO) (you know, the thing we’ve all been obsessing over to get ranked on Google), you’re gonna want to pay attention. Because GEO is coming in hot—and it’s changing how people find your content. 

Let’s break it all down in a way that makes sense. No jargon, no fluff—just the good stuff. 

First, What the Heck is SEO?

So, SEO is basically the OG of digital visibility. It’s all about making sure your website shows up when people type something into Google, Bing, or any other search engine. The higher you rank, the better your chances of getting clicks. 

How Do You Win at SEO?  

Keywords – Sprinkling in the words people actually search for 
Backlinks – Getting other sites to link to you (think of it as a digital popularity contest) 
User Experience (UX) – Making sure your site doesn’t look like it was built in 2005 
Quality Content – Giving people something actually worth reading 

SEO is still super important, but AI is changing the game. And that’s where GEO steps in. 

Wait, So What is GEO?  

Think of Generative Engine Optimization (GEO) as SEO’s cool younger cousin. Instead of optimizing your site for Google rankings, GEO is all about making sure AI-powered tools (like ChatGPT, Google’s AI Overviews, and Perplexity) recognize and reference your content when people ask questions. 

Let’s say someone asks ChatGPT about the best running shoes. If your brand has been optimized for GEO, boom—your content might show up in the response. 

How Do You Win at GEO?

Create Authoritative Content – AI loves trustworthy sources 
Get Your Brand Mentioned Everywhere – AI references what it sees the most 
Use Structured Data – Helps AI understand your content 
Make Sure AI Can Index Your Stuff – Just like Google crawlers, AI tools need access 

So yeah, GEO is kinda like SEO—but for the AI generation. 

How SEO & GEO Are Basically the Same Thing (But Also Totally Different)

 At the end of the day, both SEO and GEO help people find your content. The difference? One is optimized for search engines, the other for AI-generated responses. 

Here’s a side-by-side look: 

See what I mean? Same goal—different playbook. 

The Evolution from SEO to GEO

This graph shows how SEO has ruled for years, but GEO is starting to climb up as AI-powered search tools become more popular. 

How SEO and GEO Work Together  

This next chart shows that SEO and GEO aren’t competing—they actually complement each other. If you’re doing one, you should definitely be doing the other. 

Ready to Get Ahead in the AI-Driven Search Game?  

SEO got us here, but GEO is where we’re headed. AI-powered search isn’t slowing down, and if you’re not optimizing for it, you’re leaving serious visibility on the table. 

Don’t get left behind in 2025’s fast-changing digital landscape. Start optimizing your content for both search engines and AI-generated results today. 

Need help figuring out where to start? Linx, a top-tier New York marketing agency, is here to help you navigate the shift. Let’s future-proof your brand and make sure your content gets the attention it deserves—no matter how people are searching. 

Why Personalization Matters Now More Than Ever

Personalization is no longer a bonus; it’s an expectation. Studies show that 71% of customers feel frustrated when their shopping experience isn’t personalized. And with consumer expectations evolving, businesses must embrace the shift toward hyper-customization or risk being left behind.

This trend is especially critical in competitive markets like New York, where standing out is key to success. Whether you’re a retail giant, a boutique fitness studio, or an e-commerce startup, delivering personalized experiences isn’t just about delighting customers—it’s about survival in a rapidly shifting landscape.

What is Hyper-Personalization?

Hyper-personalization takes traditional personalization to the next level by leveraging advanced technology, like AI and machine learning, to analyze real-time data and deliver customized experiences across every touchpoint. Unlike traditional methods, hyper-personalization focuses on understanding individual customer preferences, behaviors, and pain points to offer solutions that feel completely tailored.

This approach goes beyond marketing emails—it influences everything from product recommendations to website design and even in-person interactions. For example, imagine visiting a brand’s website where every element, from the homepage banner to the products displayed, is tailored to your preferences based on your browsing history and purchase habits.

Key Drivers of Hyper-Personalization in 2025

Several factors are driving this trend, making it one of the most significant 2025 marketing trends:

1. Advancements in AI Technology
   AI is more powerful than ever, giving brands the tools to analyze vast amounts of customer data quickly. This allows businesses to predict behaviors, preferences, and needs with unparalleled accuracy.
2. The Rise of Omnichannel Marketing
   Today’s customers engage with brands across multiple platforms, from social media to websites to in-store visits. Hyper-personalization ensures that every touchpoint feels consistent and relevant, enhancing the customer journey.
3. Increased Consumer Expectations
   With the rise of platforms like Netflix and Spotify, consumers have grown accustomed to hyper-personalized recommendations. Brands in every industry are now racing to meet these heightened expectations.
4. Data-Driven Marketing Strategies
   The explosion of data from wearables, smart devices, and online behavior gives businesses unprecedented insight into their customers. This data fuels hyper-personalization efforts, allowing brands to deliver more meaningful experiences.

Benefits of Hyper-Personalization for Your Business

Hyper-personalization offers clear benefits that can transform your customer relationships and boost your bottom line:

• Enhanced Customer Engagement: When customers feel seen and understood, they’re more likely to engage with your brand and remain loyal.
• Higher Conversion Rates: Personalizing every stage of the buying journey ensures customers see relevant products and messages, increasing the likelihood of purchases.
• Stronger Customer Retention: Hyper-personalized experiences build trust and foster long-term relationships, turning one-time buyers into lifelong advocates.
• Competitive Edge: In crowded markets like New York, businesses that adopt hyper-personalization stand out as leaders in customer experience.

Challenges to Overcome

While hyper-personalization offers enormous potential, it’s not without challenges. Businesses need to navigate data privacy concerns, ensure their technology stack is up to par, and strike the right balance between personalization and overstepping boundaries.

That’s where partnering with a trusted expert like Linx, a New York marketing agency, can make all the difference.

How Linx Can Help You Implement Hyper-Personalization

Hyper-personalization requires a strategic approach and cutting-edge tools, and Linx is here to guide you through the process. Our team specializes in crafting tailored marketing strategies that incorporate the latest 2025 marketing trends to ensure your brand stays ahead of the competition.

Whether it’s conducting a website audit to optimize your digital presence, creating data-driven campaigns, or implementing AI-powered solutions, we’re dedicated to helping you deliver experiences that resonate with your audience.

Ready to Redefine Your Customer Experience?

Hyper-personalization isn’t just the future of marketing—it’s happening now. Don’t let your business fall behind in 2025’s fast-paced marketing landscape.

Contact Linx, a leading New York marketing agency, to start delivering hyper-customized experiences that will set your brand apart and keep your customers coming back for more. Let’s make 2025 your best year yet!

Hyper-Personalization: AI That Knows Your Customers Better Than You Do

Consumers expect personalized experiences, and AI is here to deliver them—at scale. With AI-powered tools, you can provide tailored product recommendations, send personalized emails at the perfect time, and even create content that speaks directly to your audience’s needs. This isn’t just about using their name in an email—it’s about understanding their behaviors, preferences, and pain points in real-time.

Imagine being able to deliver the perfect message to your customers at exactly the right moment. Whether it’s a special offer or a product suggestion, AI is your ticket to making that happen consistently across all channels. This level of personalization will drive customer loyalty, increase engagement, and boost your conversions.

Data-Driven Decisions: Let AI Make Sense of Your Marketing Data

In today’s digital world, data is everything—but raw data can feel like a mountain you’re never going to climb. Enter AI. With AI-powered tools, you can process and analyze massive amounts of data in real-time to gain actionable insights. These tools help you understand what’s working and what isn’t, which gives you the power to make informed, data-driven decisions.

AI doesn’t just help you look at the numbers—it tells you what those numbers mean. By analyzing past behaviors and trends, AI helps predict what will happen next, empowering you to fine-tune your marketing strategy, optimize campaigns, and make smarter decisions.

Instant Engagement: Meet Your Customers Where They Are with AI Chatbots

Gone are the days when customers had to wait for a business to be open to get a response. AI-powered chatbots are now available around the clock to answer questions, offer support, and even help customers make a purchase. These chatbots aren’t just “robotic” responses—they’re designed to be helpful, engaging, and capable of handling complex queries.

In 2025, your business will need more than just a contact page on your website. Your customers want instant answers, and AI chatbots can provide that. They’ll improve customer satisfaction, drive engagement, and make it easier for your customers to make a buying decision. Plus, they work 24/7—no more missed opportunities.

Speedy Content Creation: AI Makes Content Generation Effortless

Content creation is crucial for digital marketing, but it can also be incredibly time-consuming. With AI, you can automate large parts of the process, from generating blog post ideas to drafting articles and even creating visuals. Think about it—AI tools can help you come up with fresh, on-trend content in a fraction of the time it would take a human writer or designer.

This isn’t about sacrificing quality for speed—it’s about creating more content, faster, while maintaining a high standard. The ability to produce quality content consistently will set you apart in 2025, especially when AI helps you stay ahead of trends and identify what topics will resonate with your audience.

Predict the Future: Use AI for Smarter Marketing

What if you could predict how your customers will behave, what products will be popular, or when the best time to launch your next campaign is? With AI-powered predictive analytics, you can. AI can analyze past data and predict future outcomes, helping you understand customer behavior and anticipate trends.

Whether it’s knowing when a customer is likely to make a purchase, identifying the best time to run a promotion, or forecasting which channels will perform best, predictive analytics can give you a clear roadmap for the future. And when you know what’s coming, you can act before your competitors do.

Optimizing Ad Campaigns: AI Gets Your Ads in Front of the Right People

If you’re running ads online, you know the importance of targeting the right audience. But getting the targeting just right can be a challenge. That’s where AI comes in. AI-powered ad tools analyze customer data to ensure your ads are reaching the people who are most likely to engage. Even better, these tools optimize your campaigns in real time to maximize your ROI.

AI doesn’t just help you get your ads in front of the right audience—it helps you do it efficiently. It can automatically adjust your ad spend, tweak your targeting, and test different creative approaches, all in real-time. In 2025, businesses that are using AI to optimize their ads will be able to deliver more effective campaigns with less effort.

The Bottom Line: Don’t Get Left Behind

As we move into 2025, AI is no longer just an option—it’s a necessity for businesses that want to stay competitive. Whether you’re using it to personalize customer experiences, analyze data, optimize ads, or create content, AI is the tool that will make your marketing smarter, faster, and more effective.

At Linx, we’re excited to help businesses like yours tap into the power of AI. If you’re ready to integrate AI into your marketing strategy and stay ahead of the curve in 2025, we’re here to help. Let’s chat and see how we can make AI work for you.

First Things First: How ChatGPT Pulls a Company’s Information 

Before we get into SEO optimization strategies, it’s important to understand how ChatGPT finds and presents information about your business. ChatGPT uses Natural Language Processing (NLP) to analyze and understand user queries. It relies on a vast, pre-trained knowledge base compiled from diverse sources. Essentially, when someone asks about a business, ChatGPT identifies keywords and context to match their query with relevant information. It then retrieves details like company information, products, services, and reviews from its knowledge base, generating a response based on the most relevant data it finds.

Essential SEO Strategies to Get Your Business Noticed by ChatGPT

To get noticed by ChatGPT, there are several strategies your company can implement. It might seem overwhelming, but we’ll break it down into actionable steps.

• First, optimize your online presence. This includes using smart SEO tactics on your website, like relevant keywords and local SEO, and staying active on social media. Engage in online communities to increase your visibility. Collect and showcase positive customer reviews, and use structured data to help search engines understand your content better.
• Create high-quality content regularly, such as blog posts, FAQs, and guides. This establishes your authority and improves SEO rankings.
• Showcase reviews by encouraging satisfied customers to leave positive feedback on platforms like Google and Yelp. Display these testimonials on your website and marketing materials to build trust and credibility.
• Use structured data on your website, like schema markup, to enhance search engine understanding and improve your chances of appearing in search results.
• Engage in online communities by participating in forums and Q&A sites, and joining industry-specific groups. This helps in providing helpful answers and subtly promoting your business.
• Develop a strong brand identity by ensuring consistent branding across all platforms.
• Invest in online advertising to increase brand awareness.
• Offer excellent customer service by providing quick and helpful responses to customer inquiries and actively seeking and acting on customer feedback to improve your services.
• Use chatbots and AI tools on your website to engage visitors and analyze customer data for improved personalization in marketing campaigns.
• Collaborate with influencers and partners in your industry to promote your products or services and form partnerships with complementary businesses for cross-promotion.

By focusing on these steps, you’ll set a strong foundation for your ChatGPT strategy, increasing your visibility and credibility.

Partner with Linx for Expert AI-Driven SEO Strategies

By following these strategies, you can significantly enhance your business’s online presence and increase the likelihood of being recommended by AI models like ChatGPT. Remember, optimizing for AI-driven marketing is an ongoing process that requires consistent effort and adaptation to new trends and technologies. 

At Linx, we specialize in optimizing your online presence to align with AI recommendations, ensuring your business is easily found by those who need your services. From local SEO and high-quality content creation to active social media engagement and structured data implementation, we have the expertise to build a comprehensive SEO strategy tailored to your ever-evolving needs.

Ready to take your business to the next level with AI-driven marketing? Contact Linx today, and let’s start building your winning SEO strategy.

Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades. It’s anticipated to increase global GDP by up to 14% between now and 2030. For this reason, latecomers to AI will find themselves at a significant competitive disadvantage. 

Reasons for Adopting Artificial Intelligence in Your Business: 

• To obtain or sustain a competitive advantage 
• To move into new markets 
• Because new organizations using AI will enter your market 
• The pressure to reduce costs 
• Customer desire 
• And more! 

For AI integration into your marketing platform, you can look to the big players like Salesforce, which integrates Einstein AI into their platform, or a slew of third-party applications that offer single use AI tools, such as nurturing automation, personalization, and even offers. The new tools are based upon historic behavioral actions as well as aggregated data from target personas. 

Linx has found that by using these toolsets, we can improve our Conversion Rate Optimization programs by 2-3x. 

Chatbots at Your Service 

Chatbots are one of the many ways you can introduce artificial intelligence into your marketing strategy. Chatbots are an AI-based technology which uses instant messaging to chat with customers, leads, and site visitors in real-time. Their natural language processing allows AI chatbots to decipher what information a user is looking for, and the bot will respond as if it were a real person instantly 24/7 (with outstanding customer service, never losing their patience!), which is why they’re widely used across the web and on social media. 

• Of the 71% of people willing to use messaging apps to get customer assistance, many do it because they want their problem solved fast  
• 63% of people prefer messaging an online chatbot to communicate with a business or brand 
• 80% of businesses want chatbots by 2020 
• By 2022, chatbots will help businesses save over $8 billion per annum 

At Linx, we frequently deploy chatbots on client websites, such as the live chat we implemented on Suburban Exterminating’s website, which allows website visitors to get in touch with a customer service agent within seconds, amplifying the company’s web leads 24/7. 

Ready to embrace AI in your marketing strategy? Get in touch with Linx today! 

Here are a few more reasons why you should be using online video marketing in your business: 

• 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video 
• 93% of brands got a new customer because of a video on social media 
• 43% of video marketers say video has reduced the number of support calls they’ve received 
• 88% of video marketers reported that video gives them a positive ROI 
• 99% of people who use video marketing say they’ll continue doing so

Through the use of strategies such as sequential storytelling and day-in-the-life videos, for example, you can truly bring your brand to life on social media through video marketing. 

Video SEO marketing is also important—YouTube and other online videos are displayed in Search Engine Results Pages (SERPs), so it’s going to be important to optimize your videos, as well—text overlays, closed captions, descriptions, titles, and file names are all important to your video SEO. 

Linx has a robust history of video marketing for businesses across a variety of industries. Here are a few highlights from some of our recent video production projects: 

ELMO Board Product Video 

• Created a product marketing video for ELMO, a global leader in educational technology, introducing their new ELMO Board 
• Released in 5 different languages to drive product sales around the world 

Suburban Exterminating 5 Second Video Ads 

• Developed a catalog of 5-second video ads for Long Island-based pest control company, Suburban Exterminating, promoting their “Pests Today, Gone Tomorrow” guarantee 
• Used in YouTube retargeting ads to remind Suburban’s past website visitors of the company’s services

Ready to implement video into your marketing strategy? Click here to get started. 

Recently, Linx created a monthly social giveaway program for Farmingdale Meat Market, a Long-Island-based butcher shop with a new national e-commerce website. Farmingdale’s social followers were encouraged to share photos of their cooked Farmingdale meats with their own followers in exchange for the chance to win a Farmingdale gift card, resulting in greater social engagement, brand recognition, and customer loyalty (during a pandemic, no less). 

As a whole, user-generated content significantly increases brand engagement, helps SEO, builds loyalty with your customers, drives conversion rates, and according to a recent study by PR Newswire, has the potential to influence the decision to purchase in as many as 90% of shoppers.  

So how can you create user-generated content? 

• Encourage your audience to share photos of your products in exchange for an entry in a giveaway  
• Create branded hashtags for your audience to use in social media posts 
• Develop campaigns your audience buys into, with a shared effort toward a specific cause 
• Leverage both product and service reviews 

If you’re looking for help developing a marketing strategy that includes user-generated content, reach out to Linx today at thinkahead@linx.com. 

Today we’re sharing the first part of our new blog series, The Top Marketing Trends You Need to Know. 

Goodbye, Web Cookies

Web cookies are small pieces of data stored on users’ computers by their web browsers, allowing websites to remember information, such as the user’s browsing activity or the items they added to their shopping carts. For many years, cookies have played a vital role in the digital marketing machine by providing key data used in targeting and retargeting audiences at the right time, harvesting data, and improving ad performance. 

Now for the mic drop. From now on, you can expect a cookieless world. Popular browsers like Google Chrome, Safari, and Firefox have already blocked third-party cookies, meaning you’ll have to get more creative in your efforts to make up for the loss of valuable data cookies provided. 

So, here’s what you can do: 

• Embrace AdTech in new ways, such as media mix modeling (MMM) 
• Build your own Customer Data Platform (CDP), a process providing long-term control over targeting 
• Be at the forefront of alternative technologies; demand-side platforms are a good start 
• Rely on the data provided by FAANG (Facebook, Amazon, Apple, Netflix, and Alphabet); in many cases, this data is sufficient when combined with robust analytics 
• Educate, test, and train, from the C-Suite down on this issue and new ways to manage targeting 

If you’re looking for help setting a marketing strategy in a cookieless world, reach out to Linx today at thinkahead@linx.com. 

Making predictions involves creating a mathematical or statistical model which learns from historical data to forecast future events. Being able to predict which customers will interact with your product allows businesses to prioritize their marketing efforts and marketing spend.

As an example, one of our clients is a lending company which keeps track of every customer which was both approved and not-approved after they’ve applied for funding (this company counts conversions as customers who were approved). In addition, the company also keeps track of each applicant’s credit score, industry, state, and annual sales information. Armed with this data, we leveraged statistical modeling techniques to create models that could predict the chances that new customers will be approved. In other words, using the model the company can now classify new customers as “fundable” or “not-fundable”. Why is this useful?

To see how the model could be used, suppose that the company will spend $100,000 over the next few months marketing to new customers, and that 40% of those new customers will not be approved for funding and 60% will be approved. These percentages are not known in advance because the company (obviously) cannot see into the future. This means that $100,000 x 40%=$40,000 will be wasted on non-fundable customers and $100,000 x 60%=$60,000 will be spent on customers who are funded. Alternatively, if the company had used the predictive model from the outset, they would have identified those non-fundable customers and specifically not spent money marketing to them. If the model was perfect, this means the company would have only spent $60,000 instead of $100,000 to acquire the same number of total conversions, thereby reducing their cost per conversion by 40%. In this example, the data collected and the predictive model saved the company $40,000 which can be used towards other marketing efforts or investments.

This is just one of many different applications of predictive marketing. In general, predictive modeling should be used to answer specific business questions such as: which markets should I decide to attack next? How should I adjust my budget over various channels to increase revenue? What products should I recommend to my existing customers? One important requirement for predictive modeling is to have high quality data. There are several ways to approach this:

1. First define your business goals and then decide what data is best to record.
2. First collect a bunch of data and then mine the data for insights.
3. Augment you existing data with 3rd party data sources.

Most people would probably say that option (1) is best, but it all depends on your own specific goals and limitations. As newer data-recording and data-storage solutions are created, the demand and utility of predictive marketing will continue to climb. From this perspective, marketing is destined to become an increasingly scientific field. So, we will have physicists, biologists, chemists, mathematicians, and marketicians. Marketicians? Maybe marketologists is a better name. Or not, time will tell.

To check a sample predictive report, click here.

Linx partnered with CMF in creating this program to help facilitate some happiness for hospitalized children. This program is designed to bring popular superheroes to the bedsides of children to remind them that they’re not alone in their fight. The superheroes come into the hospital rooms with toys and activities to give them a sense of hope and joy during these difficult times.

All the proceeds generated from the golf outing helped fund The Children’s Medical Fund Center for Diagnostic Studies, located on the fourth floor of the new pavilion at Cohen’s. This pediatric diagnostic suite is a state of the art MRI and X-ray area designed specifically for children in the hospital. The NASA-themed suite features two MRI machines, a mock scanner that child life specialists use to ease children’s apprehension, and special goggles that allow children to watch movies during their examination.

For several years, Linx has partnered with CMF to aid in ongoing marketing efforts, including writing email blasts for their events and integrating other client companies’ marketing into CMF events. We also designed the front cover of the journals given out at the golf outing.

Please contact us if you’re looking for ways to boost the marketing of your company or business.

If you’d like to donate or volunteer with The Heroes with Heart program or are interested in learning about the charity, additional information can be found at Cmfny.org.