Uncategorized – Linx

PR Play at the Tour de France

Linx — Tue, 18 Apr 2017 20:12:13 +0000

60 minutes recognized our client VJ Technologies contribution to stop mechanical doping at last year’s Tour de France.

At the 2016 Tour de France, the world’s largest and most prestigious cycle race, the UCI decided to significantly enhance the deterrence of technological fraud by hiring the VJ Group’s VJ Technologies, the world leader in innovative x-ray solutions, to develop and provide an in-field inspection solution that would absolutely identify any illegal components concealed within the frames or wheels of the bicycles.
Read the case study here.

60 Minutes Sports revisits the ongoing issue of “Mechanical Doping” in sports, highlighting the Tour de France and VJ Technologies’ mobile inspection unit that was created for the UCI to test bikes at the event. See how VJT’s innovative in-field solution delivered confidence to the world of sports!

Sneak Peak of the New Linx Brand

Linx — Tue, 18 Apr 2017 20:12:02 +0000

Linx is rebranding our company to better reflect a new age of innovative solutions we bring to the marketplace… “Think Ahead!”

Linx is changing the way you see your world!
As trusted strategic advisors for innovative brands, our team provides fresh unbiased perspectives that allow your organization to identify new possibilities that accelerate your growth.
We are experts and visionaries that combine data and creativity to craft the stories that build emotional connections with your customers. We help you leverage the newest technologies to create memorable experiences throughout their journey with your brand.
The future of your brand already exists… let us help you see it clearly.
Strategic Advisory
Our namesake say’s it all… We link strategy across your organization to ensure your business, marketing, and sales strategy is in perfect alignment, achieving both long term and short term goals.
Predictive Marketing
The convergence of marketing, technology, and operations is now the reality. We leverage any and all data sets to provide you with limitless answers to your most challenging questions about your customers and your business.
Creative Laboratory
When data talks, it reveals insightful stories about your markets and customers. Linx creates the emotional connections that drive engagement, enhance the experience and build brand value.

YPO Global Leadership Conference

Linx — Tue, 18 Apr 2017 20:11:52 +0000

CEO of Linx, Michael Smith, was recognized for his 23 years of leadership and support at the Global Leadership Conference in Vancouver, B.C.

At the 2017 annual YPO Global Leadership Conference, Linx’s very own CEO, Michael Smith, was given the opportunity to present a video introducing new branding techniques to the worldwide leadership members. Michael also helped develop new branding for Social Enterprise Networks (SEN) and Deal Network.

Who’s That That’s Clicking On My Site? Find Out What Critical Information Is Hiding in Your Website Data.

Linx — Tue, 24 Jan 2017 20:38:48 +0000

It’s time for you to discover Linx’s new LeadDiscovery… Our newest technology that turns your anonymous web visitors into known leads!

LeadDiscovery is the US’s #1 leading website visitor tracking tool that identifies the anonymous businesses visiting your website so you can turn them into sales ready leads.
LeadDiscovery will identify the visitors coming to your website and tell you the:

Business Name
Location
Telephone number
Website
Financial Information Overview

Pitch Smarter. Convert Faster

LeadDiscovery comes with all the tools you need to convert your website visitors to hot prospects.
Receive email reports of companies visiting your website that match your own criteria and use desktop notications to instantly alert you to any hot new prospects the moment they have visited your website. Even prioritize your hottest leads with quick color referencing.

Real Data. Real Insight

Access a wide range of data to understand which campaigns and content are having the most impact. Utilize smart campaign monitoring tools to track your activity, and measure the wider ripple eect of your marketing initiatives. Make sense of your metrics and generate reports that have meaning to management.

Combine the Power of LeadDiscovery with your CRM

LeadDiscovery works silently in the background to deliver your anonymous website visitors straight into your CRM software. Instantly add leads including full contact data and visitor insight into your CRM software to analyze and assign to your sales reps leads lists to convert.
For more information, click here.

AmeriCold Takes Form with Linx

Linx — Tue, 24 Jan 2017 19:53:18 +0000

Learn how Linx helped streamline AmeriCold’s customer on-boarding process by implementing an online intake form.

Linx developed a new custom customer form to help our client be better organized and correctly track customer information. The form will allow an AmeriCold employee or customer to start/complete the necessary field requirements when a new customer uses AmeriCold for any refrigeration service. The form is fully equipped with an admin and customer side, allowing the admin (AmeriCold) to be able to add/edit any information submitted by the customer before it is saved and imported into the database.
With the use of this form, AmeriCold will be able to save valuable employee time and reduce any misinterpretations by having the customer enter their own information. By entering in the correct contact and service information, Linx will be able to target each person individually, allowing for more personalized messaging and better marketing results.

Linx Supports VJE as They Launch Innovative New Products for 2017

Linx — Tue, 24 Jan 2017 18:55:41 +0000

VJE’s newest product launch program includes trade show, publication, and online outreach campaigns.

To continuously improve efficiency and processes for their customers, VJE is launching two new products this month. Both machines are evolved versions of existing products, now featuring better technology, faster processes, and advanced features to improve workflow for their customers.
As part of the product rollout, VJ Electronix planned to introduce the Summit 1800i at the APEX 2017 expo, and the XQuik II Auto Load with AccuCount Technology through publication and online advertising. VJE turned to Linx for a strategy, campaign development, and creative production work.
With the branding guidelines and product value in mind, Linx created an overall look and feel for the ads and trade show graphics that delivered a unified message, but served each channel accordingly. A multi-channel approach was taken with print and online advertising in a number of industry publications and rollup banner graphics for the trade show booth. Both the ads and the banners feature the two upgraded machines with sleek and clean design that enabled us to keep the products as the main focus and highlight the improvements and enhancements of each, while delivering the value points to each customer audience. As a standard procedure, Linx put unique campaign tracking into place for each ad through QR codes and custom links, to be tracked through our lead nurturing software.

Miratech Goes Global with Linx in their Suitcase

Linx — Tue, 15 Nov 2016 19:50:14 +0000

Linx introduced the global branding strategy for Miratech at their Boryspil International Airport in Kiev, Ukraine.

The importance of working with companies that can help build your business to its greatest potential is invaluable. At Linx, we pride ourselves on not limiting ourselves to any particular facet of marketing; we’re like the chameleons of the marketing industry: ever-adapting and blending seamlessly with our clients’ needs.
Recently one our international clients tasked us with creating a series of billboards for Boryspil International Airport in Kiev, Ukraine. Linx created a dynamic series of engaging billboards for the baggage claim and the hallways leading from the arrival terminals to provide the maximum impact on consumers arriving at the airport. The billboards featured targeted copy with beautiful, engaging images of athletes to engage the viewer and drive home the take-charge vision our client conveys.
Being dynamic ourselves gives Linx the opportunity to work on such unique opportunities such as this.
Check out the other billboards Linx created:

Small Tweaks Create Sales Spikes After World Series

Linx — Tue, 15 Nov 2016 19:45:59 +0000

It’s amazing how such a small change can make a huge difference. See how Linx helped The Emblem Source make quick changes that resulted in out of the park sales.

This year’s World Series game has been called some of the best baseball to have ever been played. 108 years in the making, fans of the Chicago Cubs are some of the most loyal in the game. Not to mention fans of the sport who were proud to witness history and fine sportsmanship.
One of our clients, a retailer of sports patches, made a simple image change to their home page by featuring a patch of the newly crowned 2016 World Series Winning Chicago Cubs, and saw their orders increase by 100 in just two days!
By staying on top of current events, recent trends and quick changes in the news, clients can take advantage of shopping trends by placing their product in the front lines for consumers. By having access to change their back end and make quick changes on the fly, our client could take full advantage of the Cubs win and take home a nice profit in return.
This kind of service and quick thinking is one of the many services we at Linx pride ourselves on. It’s important to us that we’re here for our customers when they need us, so we can help them make the changes they need, and suggest edits to help them do better business.

The Back End Business Behind Black Friday Sales

Linx — Tue, 15 Nov 2016 19:40:42 +0000

Getting ready for Black Friday and Cyber Monday takes a lot more work than mentally preparing yourself for the madness. Learn how Linx helped Lacrosse Unlimited ensure there’s no black out on their site this Black Friday.

While it may feel like Black Friday and Cyber Monday are mad-dash sales that are over in the blink of an eye, the preparation and planning that go on in back end might surprise you. Linx services several clients who run Cyber Monday sales each year, and it’s important for us to plan ahead for our clients, so that their customers have the best shopping experience possible.
While consumers will only see the email notification and the seamless website functionality on Monday the 28th, we’ve already begun implementing a structured email send schedule. By staggering the sends by just a few minutes, we’re ensuring that consumers can access our clients’ site quickly, with normal load times and without the crashing and lags that can often be associated with great Cyber Monday deals. We’ve also already increased our server capacity with multiple redundancies so that the increased traffic won’t create any processing speed issues, or affect refresh rates.
Being proactive instead of reactive when it comes to big shopping days, or fantastic sales, can be the difference between increased revenue for our client, or a missed opportunity for everyone. At Linx we know how important it is to be predictive and expect not only the unexpected, but the expected as well. Knowing the habits of our clients and their customers helps us be efficient and help our clients reach their maximum potential.

Seeing Stars with General Vision Services

Linx — Wed, 05 Oct 2016 21:47:26 +0000

Linx recently helped General Vision Services, the largest third party provider of vision plans in the northeast, implement a rating system in order to help users pick the top rated stores based on performance.

GVS contacted Linx about adding a rating system to their website to help their customers better source stores based on the approval rating by previous customer experiences. The rating system would be based on surveys submitted through their various locations, based on customer’s individual opinions of the stores performance.
After each survey is filled out, the store submits the information through a custom portal, with which Linx was able to set up a direct correlation to the survey answers and the stores rating score, which in turn appears as a star rating for customers to consider when researching a new vision care provider.